Age, ethnicity, place of residence, and social class are all examples of ________
A) segmentation variables
B) positioning strategies
C) market fragment strategies
D) psychographics
E) targeting strategies
A
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The Department of Homeland Security, the federal Food and Drug Administration (FDA), the National Labor Relations Board (NLRB), and the Equal Employment Opportunity Commission (EEOC) are all examples of ________.
A. state law enforcement agencies B. federal administrative agencies C. Congressional oversight committees D. municipal service bureaus
The advertisement for a pool reads "a vinyl pool from Parker's for just $5000." When David contacted the firm for the pool, the customer service representative tells David that the total cost will be $8000
When David enquires about the extra $3000, the customer service representative says that is for installation. Which service-quality gap does this situation demonstrate?
Which of the following is a concern for marketing managers when price is used as a cost-recovery mechanism?
A) a mismatch between price and customers' perceptions of value B) ignoring market segmentation C) independence against competitors' prices D) implementation of development costs
Goods held on consignment should be included in the consignee's ending inventory
Indicate whether the statement is true or false