The advertisement for a pool reads "a vinyl pool from Parker's for just $5000." When David contacted the firm for the pool, the customer service representative tells David that the total cost will be $8000
When David enquires about the extra $3000, the customer service representative says that is for installation. Which service-quality gap does this situation demonstrate?
This is an example of a gap between service delivery and external communications. Consumer expectations are affected by statements made by company representatives and ads. Here, the ad promised a pool for one price, but the actual price is much higher than the consumer is led to expect.
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In Chapter 11, creditors create a reorganization plan for the debtor, which outlines a specific strategy and financial plan for emerging from financial distress.
Answer the following statement true (T) or false (F)
A voucher is usually supported by
a. a supplier's invoice b. a purchase order c. a receiving report d. all of the above
Discuss direct marketing
What will be an ideal response?
Need satisfaction personal selling is based on the notion that
a. customers need to be told what they want. b. the customer needs to know what products the firm offers. c. salespeople should be friendly because customers need to feel that they are appreciated. d. customers will be motivated to buy to satisfy particular needs. e. customers have only one need at a time and it must be met before the salesperson can interest them in any other product.