A person's position or rank in a group or organizational structure is her or his what?
a. hierarchical location
b. status
c. employment differential
d. subordinate placement
e. none of the above
b
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Ricardo, the PR manager of a firm, wants to inform a customer of some of its new policies. He creates a document and wants to send the file to the customer in the most appropriate way. What form of communication shouldRicaro use?
a. Email b. Memorandum c. Proposal d. Report
What is the primary goal of media relations strategies?
a. generating publicity for a company b. creating marketing campaigns c. communicating with stakeholders d. managing company crises
Polarization is the tendency to describe something in terms of the middle ground
Indicate whether the statement is true or false
LaToya wants her speech to include statistical information to support her message on global warming over periods of time. Which aid should she use?
a. graphs b. charts c. models d. multimedia