Red Bull sends out student brand managers to distribute free samples to their peers. Which form of marketing communication is this?
A. direct marketing
B. public relations
C. mobile marketing
D. sales promotion
E. advertising
Answer: D
You might also like to view...
Which element below is defined as generating creative, spontaneous ideas from all members of a group without making any initial criticism or judgment of them?
A. group effectiveness B. brainstorming C. social facilitation D. groupthink
Before the environmental legislation was enacted during the 1970s, the primary legal avenue open for addressing environmental concerns was ________ law.
Fill in the blank(s) with the appropriate word(s).
What type of proposal is most likely to be more than three to four pages long?
A) A grant proposal B) An unsolicited proposal C) A response to an RFP D) A sales proposal E) A proposal for funding
While MPR typically serves the marketing function of an organization, what other two internal constituencies of an organization does MPR serve?
What will be an ideal response?