How does the new concept of marketing differ from the old concept of marketing?
A. The new concept requires less work from marketing executives.
B. The new concept focuses on making money.
C. The new concept focuses on the needs of the customer.
D. The new concept is more cost efficient.
E. The new concept focuses on having a? well-developed product.
Answer: C. The new concept focuses on the needs of the customer.
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When in doubt about your message meaning, people tend to believe the words spoken out loud.
Answer the following statement true (T) or false (F)
Becca, an office manager for a small construction company, met with representatives from Xerox and Minolta, along with the President and the accountant, to compare options for a new copier for the office. Since she made most of the copies, Becca wanted to see the features of the machines, though her boss would have to approve the final purchase. Becca has what role in the buying center?
A. purchasing agent B. user C. buyer D. motivator E. decider
Mr. John Carre owns 67% of the stock of JC Inc. and is employed as the corporation's CEO. The corporation is a calendar year, accrual basis taxpayer. On December 14, 2019, the board of directors authorized a $45,000 year-end bonus for Mr. Carre, which was paid to him on February 1, 2020. In which year can JC Inc. deduct the bonus?
A. JC Inc. can deduct only $14,850 (33%) of the bonus in 2019. B. The related party accrued expense is deductible in the year Mr. Carre includes the bonus payment in gross income. JC Inc. can never deduct the bonus. C. 2020. D. 2019.
Explain each step in the consumer buying process
What will be an ideal response?