Organizational buyers
A. tend to rely almost totally on salespeople as their source of information.
B. are likely to search for little additional information if the purchase is unimportant.
C. prefer formal procedures for rating vendors over informal approaches like vendor analysis.
D. tend to be more emotional than final consumers, because their jobs are at risk if a problem arises.
E. None of these answers is correct.
Answer: B
You might also like to view...
JBJ Sports is a leading sports goods maker from Atlanta. It has recently initiated a program in association with the Children of God Foundation, which bids to raise funds to promote nutritional awareness and education of young children from
Bangladesh. The company plans to donate $1 for every item it sells in the North American market. Also, JBJ has roped in professional sports teams associated with it to wear the Children of God logo on their team gear. Which of the following best describes the motivation for JBJ's involvement in the program? A) entertaining key clients or rewarding key employees B) expressing commitment to the community or on social issues C) permitting merchandising or promotional opportunities D) stimulating quicker or greater purchase of particular brands E) identifying with a particular target market or lifestyle
The chronological pattern is used most often with topics involving ______.
a. history occasions or development of an event b. location or physical relationship c. the impact of one thing on another d. steps required to address a problem
"Technology push" refers to those situations in which
a. the product is released early to innovators. b. technological uncertainty prevents the product's release. c. the target market is a well defined group of "techies." d. the product is vulnerable to obsolescence. e. R&D is the prime mover behind innovation and marketing efforts and thoughts about a specific market segment are only secondary.
What is the Gap Model of Service Quality? Describe the five gaps and give examples of each.
What will be an ideal response?