________ refers to the benefits a customer receives from purchasing a good or service
A) Satisfaction
B) Demand
C) Want
D) Promotion
E) Value
E
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A manager who asks for a report on the best phone system for an office may request a justification report to support the recommended decision
Indicate whether the statement is true or false
In a(n) ________ marketing channel, one or more intermediaries work with manufacturers to provide goods and services to customers.
A. simple B. indirect C. horizontal D. direct E. vertical
In the Holcomb v. Iona College case referenced in the text, a white assistant coach of a college basketball team alleged he was fired because he was married to an African American woman, and sued the college for violation of Title VII. How did the court rule?
a. The court ruled that Title VII was inapplicable to such claims. b. The court ruled that Title VII was inapplicable because a private college, as opposed to a public college, was involved. c. The court ruled that Title VII protects the parties involved in a racially mixed marriage, but that in other situations, such as dating relationships, Title VII would not apply. d. The court ruled that Title VII protects employees from discrimination based on their association with a person of a different race.
Provisions for preferential treatment of union officers are known as:
a. positive discrimination. b. affirmative action. c. super seniority. d. nepotism.