The risk-free rate (for the three-month U.S. Treasury bill) in the United States has varied from slightly under 1% to a high of 15% in the period from 1950 to 1999
Indicate whether the statement is true or false.
Answer: TRUE
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Critics have accused some producers of practicing ________ by using materials and components that will break, wear, rust, or rot sooner than they should
A) high-pressure selling B) short-term planning C) planned obsolescence D) nonfunctional warranty E) deceptive promotion
KFC’s “Finger-Lickin’ Good” was interpreted as “Eat your fingers off” in China; Swedish vacuum maker’s ad campaign for Electrolux centered on the slogan, “Nothing sucks like an Electrolux” which understandably failed to appeal to many U.S. consumers; and Braniff Airlines advertised its leather seats with the slogan “Fly in leather” which was translated in Mexico as “Fly naked.” These are examples of the breakdown of
a. Servant leadership b. Cross-cultural communication c. Diversified communication d. Mixed communication
Criminal law spells out the duties that exist between persons or between citizens and their governments
a. True b. False Indicate whether the statement is true or false
Critics say that by surrounding consumers with images of extravagant lifestyles and by showing products as symbols of status and success, advertising is likely to
A. encourage materialism. B. initiate positive consumer socialization. C. raise awareness against stereotypes. D. promote a sense of patriotism. E. reduce people's needs and wants.