How does Ester Hernandez use graphic design in her work, Sun Mad? Discuss how this work illustrates differences between the fields of graphic design and fine art. 

What will be an ideal response?


Hernandez uses (or appropriates) the design for Sun Maid raisins as a basis for this work. Tweaking the design, Hernandez keeps the commercial look but transformed the woman into a skeleton poisoned by the pesticides and chemicals of modern farming. Sun Mad helps us to see the fluid relationship between art and design. Clearly, the work is not made for commercial purposes, but its message relies on the ability of the viewer to understand the original commercial context.

Art & Culture

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