Which part of the value chain acquires raw materials and manufactures, delivers, markets, sells and provides after-sales services?
A. Primary value activities.
B. Secondary value activities.
C. Support value activities.
D. None of the above.
A. Primary value activities.
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When comparing influence and power, influence can be thought of as
A. the potential to alter attitudes. B. an offensive posture. C. power in action. D. "power over" the other party.
Answer the following statements true (T) or false (F)
1. Social marketing seeks to improve society. 2. A product mind-set is a marketing principle that depends on convincing consumers. 3. Laidler-Kylander and Stenzel suggest organizational brands be used as public relations tools. 4. The objective of marketing is to influence behavior. 5. Brands distinguish the goods and services provided by organizations.
Which of the following steps should a family-owned business take to compensate family members?
A. Every relative who wishes to work for the business should be hired. B. Relatives should be offered positions according to their status in the family. C. A managerial title should be offered to motivate a productive family member. D. Family members should be financially rewarded on the basis of their position in the family.
What are the merits of strategic alliances and collaborative partnerships for companies racing to seize opportunities in an industry of the future? Under what circumstances do they make sense? How do they contribute to competitive advantage?
What will be an ideal response?