Appeals to audience emotions such as fear, compassion, guilt, or pride are the kinds of appeals that Aristotle referred to as
A. ethos.
B. logos.
C. pathos.
D. kairos.
E. demos.
Answer: C
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When using systematic desensitization as a method of reducing communication apprehension, you begin by trying to relax while visualizing a nonthreatening communicative act
Which of the following situations would be a good choice for your initial visualization? a. You are introducing yourself to a group in which you are the only new member. b. You have been appointed the chairperson of a meeting. c. You are having a casual conversation with a coworker before a meeting. d. You have been asked to make a presentation, but do not have enough time to prepare. e. Your boss has just asked you a difficult question.
Which type of explanatory communication may require elements of persuasion to achieve its purpose?
a. explaining quasi-scientific phenomena b. reporting new information c. overcoming confusion and misunderstanding d. explaining difficult terms e. reporting old information in a new way
According to Professor David Dozier, persons who make policy decision and take responsibility for the success or failure of public relations programs are known as public relations ________
A) professionals B) technicians C) specialists D) managers E) practitioners
How has the film industry tried to combat piracy?
What will be an ideal response?