A major disadvantage of the percentage-of-sales method to budgeting is that firms who allocate a random dollar amount to the promotion mix guarantee virtually nothing except that the money will be spent.
Answer the following statement true (T) or false (F)
False
A major disadvantage of the affordable method to budgeting is that firms who allocate a random dollar amount to the promotion mix guarantee virtually nothing except that the money will be spent.
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Which of the following will help an organization generate goodwill through their social media communication?
A) Allowing a brand community to discuss problems online so as to be able to track public opinion B) Providing information on new products and services on a daily basis C) By limiting the number of links, allowing the organization to keep the user on the site longer D) To teach followers technical information and terms relevant to the organization E) Providing quick responses to questions and concerns
Using a split infinitive is an error
a. true b. false
Organizational culture refers to all of the following EXCEPT:
a. customs, rituals and traditions that underlie people’s values in organizations. b. shared beliefs of people in an organization. c. common norms and behavioral practices of organizational members d. roles that members have in teams.
?An increase in interest rates will increase the future value of a portfolio because the cash flows produced by the portfolio:
A. will increase the maturity value of the bond.? B. ?can be reinvested at higher rates of return. C. ?can be used to recall high-rate bonds. D. ?will generate cash to pay future coupon interest. E. ?will decrease the yield to maturity of the bond.