Explain how sentiment analysis can be used by retailers and brands.
What will be an ideal response?
Sentiment analysis is the process of analyzing data posted on social media sites to assess customers' overall valence (positive, neutral and negative) and their intensity of their sentiments and can be used to understand overall attitudes and preferences for products and advertising campaigns.
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The decline in effectiveness of mass-media advertising has led marketers to shift efforts to:
A) using advertising agencies B) creating brand parity C) trade promotions D) micro-marketing
The ________ section of the marketing research report contains a description of the theoretical foundations that guided the research, any analytical models formulated, research questions, hypotheses, and the factors that influenced the research
design. A) approach to the problem B) problem definition C) research design D) both A and B
A company paid $9,000 for a twelve-month insurance policy on February 1. The policy coverage began on February 1. On February 28, $750 of insurance expense must be recorded.
Answer the following statement true (T) or false (F)
Comparing the goals of activity-based management (ABM) and lean operations, we can say that __________ aim(s) to simplify activities
a. JIT b. ABM c. both ABM and JIT d. neither ABM nor JIT