Which of the following is not a common myth about entrepreneurs?
a. Entrepreneurs are academic and social misfits.
b. Entrepreneurs are doers, not thinkers.
c. Entrepreneurs today are considered heroes.
d. All you need to be an entrepreneur is money.
ANSWER: c
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Which of the following marketing channels has the most potential for expanding customer reach at the lowest cost?
A) telemarketing B) personal selling C) trade shows D) catalog marketing E) digital marketing
Which of the following is the correct sequence of reaction to a crisis?
a. Denial, anger, rationalization, depression, acceptance b. Rationalization, anger, depression, acceptance, denial c. Denial, depression, anger, rationalization, acceptance d. Rationalization, depression, anger, denial, acceptance
Different cost concepts and classifications are used for different purposes.
Answer the following statement true (T) or false (F)
Describe the four phases of a communication plan.
What will be an ideal response?