Which of the following marketing channels has the most potential for expanding customer reach at the lowest cost?
A) telemarketing
B) personal selling
C) trade shows
D) catalog marketing
E) digital marketing
E
You might also like to view...
An underground water main burst in Manhattan and flooded the building where Acme Inc. has an electricity supply substation. A fire resulted and disrupted electric power for four days. This occurred during the biannual "Buyers Week," when merchandisers from around the world were in town to visit fashion showrooms and place orders for future seasons. Around 200 merchandisers brought suit against Acme. Some of the businesses had no direct contractual relationship with Acme. They argued that their lease agreements with their landlords, who were the direct contracting entities with Acme, obligated them to pay a share of the electricity expenses and therefore they could sue under the contract agreement between the landlords and Acme. Are the demands of the businesses with no direct contractual
relationship with Acme justified? What will be an ideal response?
Which of the following would not be relevant in an outsourcing decision?
A) Avoidable fixed costs B) Opportunity costs C) Unavoidable fixed costs D) Avoidable variable costs
Which of the following linkages has its human resource management functions built right into the strategy formulation and implementation processes?
A. Integrative linkage B. Administrative linkage C. One-way linkage D. Executive linkage E. Two-way linkage
The true meaning of valuing diversity is to
A) tolerate and treat fairly people from many different groups. B) establish quotas for hiring and promoting minority group members. C) be able to joke about how others are different than you. D) respect and enjoy a wide range of cultural and individual differences.