Which element below is defined as the motivation we derive from stretching and exercising our capabilities?
A. need for capability
B. need for self-determination
C. need for competence
D. need for adequacy
C. need for competence
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Jeff is going to sell sporting apparel, which he has already purchased from manufacturers, and has signed a deal agreeing to the volume he will sell monthly. He has researched his competition, talked to some customers, and decided on prices he will charge. Jeff has also developed a plan for promoting his business. Based on this description, which element of the marketing mix does Jeff still need to work on?
A. price B. planning C. promotion D. place E. product
A marketing strategy that enhances the shopping experience for experiential shoppers is called ________
A) sweethearting B) retail borrowing C) party planning D) nonstore retailing E) retailtainment
When concluding bad news, which of the following will promote goodwill in the message?
A) Eliminating negatives B) Propose an alternative C) Avoiding blame D) Using positive or neutral language E) Subordinating the bad news
A legally astute manager would wait as long as possible to consult legal counsel once a problem arises in order to keep legal fees to a minimum
a. True b. False Indicate whether the statement is true or false