Which of the following is NOT true about multichannel shopping?
A. Multichannel shoppers use different channels moving through the purchase process.
B. Multichannel shopping includes shopping in different channels from the same retailer.
C. Showrooming is a type of multichannel shopping.
D. Webrooming occurs when shoppers inspect a product in a physical store and purchase at a lower price online.
E. Multichannel shopping can cause problems for retailers.
Answer: D
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