As audience members, if we prefer to listen to complex information that is interspersed with facts and details, we are

a. critical listeners.
b. action-oriented listeners.
c. analytical listeners.
d. task-oriented listeners.


c

Communication & Mass Media

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Of all the media, ____ is/are growing the fastest

a. television b. Internet media c. newspapers d. radio

Communication & Mass Media

Amara owns her own textile company. She makes an effort to lead her employees by being aware of what is going on in the company and fostering teamwork. This includes listening to her employees' concerns and helping them to grow. Amara is exemplifying ________ leadership theory.

a. transformational b. servant c. functional d. helpful

Communication & Mass Media

The New York Times established a reputation for courageous reporting with the Tweed scandal

Indicate whether this statement is true or false.

Communication & Mass Media

The rate at which someone visits a Web site to learn more because of an Internet ad is called:

a. the CPM Rate. b. the “click­through rate.” c. viral marketing. d. the demographic rate.

Communication & Mass Media