The following statements concern campaign assessment research. Which is correct?

a) Campaign assessment research builds on political campaign strategy and media research
b) There are three kinds of assessment research
c) Pretest/posttest studies typically use personal interviews to collect data
d) Tracking studies also rely on personal or Internet surveys as their main data collection devices


c

Communication & Mass Media

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Which of the following best describes the relationship between assumptions and values?

A) Values and assumptions are the same things. B) Culture influences values but not assumptions. C) Gender influences assumptions but not values. D) Both values and assumptions influence reasoning. E) None of these choices

Communication & Mass Media

According to the causal attribution theory, which of the following is NOT a potential cause for a person's actions?

A) the person himself or herself B) a stimulus C) a circumstance D) impressions

Communication & Mass Media

According to your textbook, presentation aids gain attention,

enhance clarity of meaning, and improve a speaker's and audience's efficiency (use of time). Indicate whether the statement is true or false

Communication & Mass Media

These are the medium of choice for a remote that covers a considerable distance

a. satellite uplinks b. Marti transmitters c. internet streams d. telephone lines

Communication & Mass Media