Criticism of the healthcare industry includes charges that the industry markets drugs for off-label use, pushes insured patients toward unnecessary and expensive procedures, and _____________________________
a. donates billions of dollars every year to third world nations, which makes the cost expensive and unaffordable for many people in the U.S.
b. prices healthcare medication in a way that encourages initial use through low cost plans, but becomes increasing expensive over time after consumers are addicted.
c. prices healthcare services and medication so that they are expensive and unaffordable for many people.
d. fails to develop new necessary drugs for those who need innovative products most.
c. prices healthcare services and medication so that they are expensive and unaffordable for many people.
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Tracy's is a chain of hair dressing salons for women. They use television, magazines, radio, and newspapers to advertise their services. The owners ensure that all communication channels deliver a common message to prospective customers
In so doing, Tracy's is practicing ________ marketing. A) internal B) integrated C) socially responsible D) global E) relationship
Under which of the following conditions is the frequency the most important factor in media selection?
A) when introducing flanker brands B) when launching infrequently purchased brands C) when going into undefined target markets D) when there is high consumer resistance to the product E) when there is modest competition to the brand in the market
When the target of influence is not formal subordinates or direct reports, leaders need to use ______.
a. tangible exchange b. intangible exchange c. LMX theory d. political savvy
A director violates the corporate opportunity doctrine if he or she competes with the corporation, unless the disinterested directors approve of the director's actions
a. True b. False Indicate whether the statement is true or false