Members of a collectivist culture are deeply tied to their groups, families, and clans.

a. True
b. False


a. True

Communication & Mass Media

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An ad using the positioning strategy:

a. is a simple description of a key characteristic of the product b. is descriptive but it also makes a claim for superiority c. identifies something that the product has that all the competitors lack d. focuses attention more on the consumer’s mind than the product itself

Communication & Mass Media

Each of the following tends to occur during the stagnation stage of the de-escalation of a

relationship EXCEPT: A) communication and physical contact decreases B) the couple spends less time together C) there is an increase in conflict D) the partners go through the motions of an intimate relationship

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. Culture, race, and language are historically distinct. A person’s race does not determine what language he or she will speak. 2. The principle of linguistic determinism posits that the way one thinks is determined by the language one speaks. 3. All languages consist of a systematic set of morphemes, combined with a set of codes, for the purpose of creating meaningful phonemes. 4. The letters of a language’s alphabet are symbols representing sounds, called phonemes. Phonemes are the smallest unit of sound in a language. 5. Chomsky argues that all human languages share a universal grammar that is innate in the human species and culturally invariant.

Communication & Mass Media

Many comedians in early Hollywood movies came from

a. vaudeville. b. Broadway. c. Burlesque. d. little theatre.

Communication & Mass Media