________ is a construct equivalence issue that deals specifically with whether the categories in which brands, products, and behavior are grouped the same in different countries
A) Conceptual equivalence
B) Item equivalence
C) Functional equivalence
D) Category equivalence
D
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Kristy's Decorations Inc is a firm that manufactures and sells Halloween decorations in Oakland. The firm starts heavily advertising its products during September and October, and sets up temporary shops in various neighborhoods during this period
After Halloween is over, the firm does not direct any messages to its target customers till the next year. In this example, Kristy's Decorations Inc uses which of the following marketing communications strategies? A) a distributed frequency strategy B) a gross frequency strategy C) an umbrella strategy D) a concentrated frequency strategy E) a heavy-up message strategy
Economies of scale
A. are only relevant to manufacturing industries. B. refer to the rising scale on which efficiency improves as a result of cumulative experience and learning. C. occur due to the presence of abundance resource endowments within a nation. D. are difficult to achieve if fixed costs are high. E. are the predictable decline in the average cost of producing each unit of output as a production facility gets larger and output increases.
Which of the following is a goal of brainstorming?
A. To get a group to arrive at a solution within set parameters B. To get a group to promote a product without varying it C. To discuss ideas while avoiding criticism of them D. To have a group criticize an idea until it is acceptable to all
Using the allowance method for bad debts, the end of the period adjusting entry for estimated bad debts is:
A. Debit Accounts Receivable and credit Allowance for Doubtful Accounts. B. Debit Allowance for Doubtful Accounts and credit Accounts Receivable. C. Debit Bad Debts Expense and credit Accounts Receivable. D. Debit Allowance for Doubtful Accounts and credit Bad Debts Expense. E. Debit Bad Debts Expense and credit Allowance for Doubtful Accounts.