Many students in a junior high school wear the same style of shoes to school each day. From the marketing perspective, why are these students conforming to a similar style?
What will be an ideal response?
Consumers often change their behavior to gain acceptance into a particular reference group. Students in this junior high school may want to feel as if they are the same as their fellow classmates, so they will wear the same style of shoes to be part of the group.
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Which of the following dimensions of e-commerce security is not provided for by encryption?
A. confidentiality B. availability C. message integrity D. nonrepudiation
Blossoms Inc, a local florist, is considering replacing its current refrigerator used for storing flowers with a larger one. The estimated cost of the new refrigerator will be $30,000. Using a discount rate of 15%, the company calculates a net present value for the new refrigerator of $6,000. Based on this information, which of the following statements is true?
A) If the actual cost of the new refrigerator ends up being greater than $36,000, the net present value will become negative. B) If the actual cost of the new refrigerator ends up being less than $36,000, the net present value will become negative. C) If the actual cost of the new refrigerator ends up being $30,000, the actual rate of return is equal to 15%. D) If the actual cost of the new refrigerator ends up being less than $30,000, the company should not make the investment.
Federal court judges ________
A) are generally elected B) are nominated by the president C) are nominated to appear before the U.S. Senate by the American Bar Association D) generally serve definite terms, the length of which varies from state to state
Modification of a company's business model to accommodate the unique local circumstances of developing countries is best exemplified by
A. Japan's reputation for competitive strength in consumer electronics. B. Unilever developing a low-cost detergent, named Wheel, for the Indian market. C. Dell entering China by deviating from its traditional Internet-based orders to orders over phone and fax. D. Mahindra and Mahindra's number one ranking in J. D. Power Asia Pacific's annual new-vehicle overall quality category. E. Home Depot relying on its value propositions only in some developing countries.