Which of the following mental habits inhibits creativity and innovation?
a. either/or thinking, stereotyping
b. functional perspective, mind-sets
c. security hunting, risks
d. stereotyping, incubation
ANSWER: a
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What kinds of work teams are designed to help companies connect their employees in different locations and save on time and travel?
a. teleconferences b. Skype c. virtual work teams d. none of the above
In your position as a marketing manager for a small industrial company, you have been asked by the president to help differentiate the company's product from its competitors
In reviewing your marketing management notes, you note that the text stated that physical products could be differentiated in nine ways. These nine areas comprise the "meat" of the memo you are writing to the president of your firm. What are the nine ways that physical products can be differentiated?
The creation of the idea itself is the ______ step in the innovation process.
A. implementation and diffusion B. idea generation C. problem-solving D. brainstorming
Generally, before Accounts Payable is debited, it is credited
Indicate whether the statement is true or false