It is critical to the success of an informative speech that the audience remember the speaker?s

information. Your textbook suggests four ways that a speaker can work to enhance audience
retention.

In a well-developed essay, discuss how each can make an informative speech more
memorable. Select examples from speeches you have heard in class (whether a good example
of the technique or a failure to use the technique) to illustrate your answer.
What will be an ideal response?


(1 ) Use adult learning principles to provide information listener?s can use immediately,
involve them actively in the process, connect their life experiences with the new
information, and provide and explain the relevancy of the information. (2 ) Build in
redundancy. Tell them what you?re going to tell them, tell them, tell them what you?ve
told them. The use of previews and summaries helps accomplish this. (3 ) Reinforce key
ideas verbally. Use phrases such as ?the key idea? or ?the most important idea is...? (4 )
Reinforce ideas nonverbally: use gestures, pauses, vocal inflections, and movement to
emphasize major ideas.

Communication & Mass Media

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The frustration and personality conflicts experienced by group members as they compete for social acceptance and achievement are sources of

a. norming behavior. b. performing behavior. c. primary tension. d. secondary tension. e. conforming norms.

Communication & Mass Media

Do you believe that ethical companies benefit financially? Do you prefer to do business with ethical companies?

What will be an ideal response?

Communication & Mass Media

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Indicate whether this statement is true or false.

Communication & Mass Media

The sales technique of the “Yes Response” can be best utilized in ______.

A. a scripted opening statement B. an interactive opening statement C. an opening monologue D. it is never appropriate to sell mediation in this manipulative way

Communication & Mass Media