Why do international markets need to be segmented?
What will be an ideal response?
Different countries, even those that are close together, can vary greatly in their economic, cultural, and political makeup. Thus, just as they do within their domestic markets, international firms need to group their world markets into segments with distinct buying needs and behaviors.
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Which of the following is an example of a company that serves a niche market?
A) a large apparel manufacturing company that produces a wide range of products for different segments B) a software company that creates standardized supply chain applications for manufacturers C) a manufacturer who creates tools such as bolts, latches, door handles etc. for left-handed individuals D) a large multinational manufacturer of consumer products, FMCG products, and consumer electronics E) a company that manufactures denim pants for men and women of all ages
Colonial furniture has been in existence since the 1600s and continues to adorn homes today. According to the product life cycle concept, it would be described as a ________
A) style B) fashion C) fad D) trend E) drift
Which of the following types of organizations would produce goods?
A) Merchandising business B) Service business C) Manufacturing business D) Both merchandising and manufacturing businesses produce goods.
A local government's basic financial statements would include a statement of cash flows for all
A. governmental fund types. B. proprietary fund types. C. fund types. D. fiduciary fund types. E. A statement of cash flows is not required for any fund types.