Which of the following is an example of a company that serves a niche market?
A) a large apparel manufacturing company that produces a wide range of products for different segments
B) a software company that creates standardized supply chain applications for manufacturers
C) a manufacturer who creates tools such as bolts, latches, door handles etc. for left-handed individuals
D) a large multinational manufacturer of consumer products, FMCG products, and consumer electronics
E) a company that manufactures denim pants for men and women of all ages
C
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Credit card companies may give out free umbrellas on campus when a student completes an application for a card.
Answer the following statement true (T) or false (F)
Since Maytag's appliances have earned a reputation as being reliable and durable, John decided to buy a new Maytag washing machine, and was willing to buy it despite the fact that it was more expensive than other brands. Which dimension of brand equity does this example illustrate?
A. brand assets B. brand awareness C. perceived quality D. specific warranty E. brand association
________ is a type of countertrade in which a foreign supplier employs a processor to process raw materials that the processor cannot afford to purchase. The supplier then sells the processed goods to a third party to pay for the processing
A. Buyback B. Offset C. Swap D. Tolling
Effective team members view participation in a team as an opportunity to compete with others
Indicate whether the statement is true or false