Which of the following characteristics should most apply to the process of raising moral awareness in a company?
a. never-ending
b. dependent on workflow
c. scheduled, preferably yearly
d. brief
a. never-ending
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The two primary types of cost behavior are fixed and variable
Indicate whether the statement is true or false
The selling concept holds that consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion effort
Indicate whether the statement is true or false
Which of the following is one of the five major promotion tools?
A) market penetration B) strategic positioning C) product line filling D) market diversification E) direct marketing
Because consumers buy products that are extensions of their personalities, marketers try to create ________ that will appeal to different types of people
A) brand personalities B) psychographics C) cognitive dissonance D) opinion leaders E) self-concepts