A tendency to think that our culture is superior to other cultures is referred to as _______

Fill in the blank(s) with the appropriate word(s)


Ans: Ethnocentrism

Communication & Mass Media

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"A daily cup of coffee contains greater health benefits than a cup of tea" is an example of a statement of __________ because it presents the topic as either correct or incorrect and can be verified with evidence

a. value b. fact c. opinion d. policy

Communication & Mass Media

A researcher using qualitative methodologies may find that their initial research question may change as evidence of the problem is observed (or not observed).

Answer the following statement true (T) or false (F)

Communication & Mass Media

The term _____ was coined in light of fiascoes such as the Bay of Pigs Invasion to describe a process where members bow to peer pressure and fail to voice their useful but sometimes contradictory opinions

a. grouphate b. laissez-faire c. consensus decision-making d. groupthink

Communication & Mass Media

Many industry insiders attribute the recent fall-off in audiences for movies, recorded music, network television, DVDs, radio, newspapers, and videogames to changes in technology; people are finding new ways to access content. And while this is certainly true to a degree, others say that in this age of concentrated and hypercommercialized media, audiences are simply being turned off. Would you agree with the critics? Why? Can you give examples from your own media consumption?

What will be an ideal response?

Communication & Mass Media