The basic structure of an advertising message is referred to as the ________.
A. unique selling proposition
B. promotion strategy
C. tonality
D. advertising appeal
E. execution format
Answer: E
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______________________________ systems are B2C systems that use a Web site to post customers' bills and to receive their electronic payments
Fill in the blank(s) with correct word
When a conflict arises, Lance tends to gloss over differences and downplay the involved disagreements. He is not assertive but is quite cooperative. His friends have suggested that Lance uses which of the following?
A. a compromising style B. an avoiding style C. a competitive style D. an accommodative style
______________________________ relates to the relative number of buyers and sellers in a particular industry
Fill in the blank(s) with correct word
A firm's ________ is the market segment a firm selects because the firm's management believes the firm's offerings are most suited to winning those customers
A) target market B) business portfolio C) SBU D) SWOT E) marketing control