A relevant market is characterized by the presence of ________
A) unique goods and services
B) reasonably interchangeable goods and services
C) highly differentiated goods and services
D) pure monopoly of the defendant's goods and products
B
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A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car
Which of the following is the company using to convey its membership in the hatchback segment? A) announcing category benefits B) comparing to exemplars C) relying on the product descriptor D) using channel differentiation E) maximizing negatively correlated attributes
The ________ technique for stimulating creativity lists all the characteristics of an object and then modifies each to try to arrive at a new idea
A) reverse assumption analysis B) lateral marketing C) attribute listing D) forced relationship E) morphological analysis
The ________ is a projective technique in which the respondent is shown a picture and asked to tell a story describing it
A) association technique B) picture response technique C) construction technique D) expressive technique E) evaluation technique
The 'two-plus-two-plus-two' program is used by GlaxoSmithKline for
A. attracting intellectual capital. B. attracting and developing social capital. C. developing human capital. D. retaining production workers.