List at least two questions to guide your research on a

proposition of value.

What will be an ideal response?


What groups or individuals can you find who may agree with the value behind
your argument? Which ones will your audience consider reputable or influential (argument
by authority)? Who may disagree with the value behind your argument? What can you find
out about why they disagree? What material can you locate to support the guiding
principles that justify the value judgment (argument by deduction)?

Communication & Mass Media

You might also like to view...

Which statement illustrates the private purpose of a

presentation? a. I want to improve my audience's study skills. b. I want to inform my audience about effective study skills. c. I want to impress my audience with my high grades. d. I want my audience to get better grades. e. I want to share my knowledge of study skills with the class.

Communication & Mass Media

According to your text, if you haven't done enough research to make you sufficiently informed about your topic, what are you guilty of?

a. being unfortunate b. being biased c. being irresponsible d. being intangible

Communication & Mass Media

Name and define the three proposition types supported by a persuasive speech and give examples. (Examples may vary.)

What will be an ideal response?

Communication & Mass Media

Which theory assumes that people are active agents who deliberately choose media to gratify themselves?

A. uses and gratifications theory
B. attribution theory
C. cultivation theory
D. critical theory
E. agenda-setting theory.

Communication & Mass Media