Which theory assumes that people are active agents who deliberately choose media to gratify themselves?

A. uses and gratifications theory
B. attribution theory
C. cultivation theory
D. critical theory
E. agenda-setting theory.


Uses and gratification theory

Communication & Mass Media

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Self-awareness is basic to all communication

Indicate whether the statement is true or false

Communication & Mass Media

A well-designed ad does all of the following except:

a. Attracts the target audience b. Holds attention c. stresses key information d. Appeals to emotion

Communication & Mass Media

The outline used in class has

A.) 3 parts. B.) 4 parts. C.) 5 parts. D.) 6 parts. E.) It all depends on the speech.

Communication & Mass Media

A person’s ______ affects communication practices during the stages of a relationship.

a. passion b. relational script c. love style d. declaration of love

Communication & Mass Media