________ is a sampling technique in which an element cannot be included in the sample more than once
A) Bayesian approach
B) Sampling with replacement
C) Sampling without replacement
D) Simple random sampling
C
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In planning a sponsorship or event marketing program, after the marketing team establishes promotions of the event or sponsorship, the next step would be:
A) create objectives B) identify key publics C) include the company in all brochures and advertising D) monitor the event
In the United Airlines example given in your text, it was stated that all departments of the company used the results of its in-flight customer satisfaction survey
Which department used the customer satisfaction report to evaluate the performance of United, both internally in achieving its goals, and externally compared to the competition? A) the marketing department B) the airport department C) the executive management D) the finance department
On a given issue, the "muddled middle" is either positive, nonexistent, or negative
Indicate whether the statement is true or false
The influence of organizational culture on change efforts is stronger than the influence of national culture.
Answer the following statement true (T) or false (F)