Large retailers such as Macy's and Walmart are most likely to participate in which of the following channels?
A. Producer, industrial distributors, retailers, consumers
B. Producer, consumers
C. Producer, wholesalers, retailers, consumers
D. Producer, retailers, consumers
E. Producer, agents, wholesalers, retailers, consumers
Answer: D
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A. adaptive B. reactive C. innovative D. incremental E. radically innovative
Which of the following is the first stage of the internationalization process that can induce firms to enter the international arena?
A) no regular export activities B) export via independent representatives (agents) C) establishment of one or more sales subsidiaries D) establishment of production facilities abroad E) adoption of a flexible exchange rate regime
A lowest level manager in product management structure is termed:
A) product manager. B) marketing manager. C) product group manager. D) planning manager.
Recall the famous experiment when Dr. Pavlov presented salivating dogs with food at the same time he rang a bell. Eventually, when Pavlov only rang the bell, the dogs would still salivate even though food was not presented. What consumer behavior principle was involved in this research?
A. cognitive learning B. cognitive dissonance C. the scientific method D. behavioral learning E. attitude formation