Business-to-business markets, with very large customers, have typically
A. avoided applying the principles behind customer relationship management.
B. delivered the same marketing mix to all customer segments.
C. treated customers individually as segments of one.
D. mass marketed the same products to all customer segments.
E. reduced their personalization efforts to the lowest levels possible.
Answer: C
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All of the following are used to compute gross profit EXCEPT
a. sales. b. sales discounts. c. account receivables. d. purchases.
Gerry always purchases clothing made by S&G Clothing. He tells others about how much he likes their clothes and the high levels of quality maintained by S&G. When a shirt he purchased turned out to be defective, instead of switching to another clothing company, he gave S&G a chance to fix the problem and still shops there. Which dimension of brand equity does Gerry demonstrate?
A. perceived quality B. brand assets C. brand awareness D. brand loyalty E. brand association
Nutley Company uses a job order cost system and last period incurred $70,000 of overhead and $100,000 of direct labor. Nutley estimates that its overhead next period will be $65,000. The company also expects to incur $100,000 of direct labor. If Nutley bases its overhead applied on direct labor cost, what should be the predetermined overhead rate for the next period?
What will be an ideal response?
Prescription drug ads carry the additional issues of safety of the users
Indicate whether the statement is true or false