Which of the following is true of business marketing?
a. It refers to the sale of goods and services for the purpose of personal consumption.
b. It deals with products that are used to facilitate an organization's operations.
c. It sells goods and services only to organizations.
d. It depends largely on social media for increased profits.
ANSWER: b
Business marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. A business product or industrial product is used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers.
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Pfizer, Merck, Novartis, and other pharmaceutical companies have little choice but to engage in global marketing since:
A) there is little demand for their products in home countries. B) their research centers are located overseas. C) no single market is large enough to recover costs incurred in research. D) there is more demand overseas for their products. E) technology is not available in home countries.
Figure 4-5Figure 4-5 above depicts the Maslow ________.
A. psychosocial influences B. products pyramid C. ladder of effects D. motivation for preservation E. hierarchy of needs
Marian Corporation has two separate divisions that operate as profit centers. The following information is available for the most recent year: Black Division Navy Division Sales (net) $200,000 $400,000 Salary expense 28,000 48,000 Cost of goods sold 100,000 159,000 The Black Division occupies 20,000 square feet in the plant. The Navy Division occupies 30,000 square feet. Rent is an indirect expense and is allocated based on square footage. Rent expense for the year was $50,000. Compute departmental income for the Black and Navy Divisions, respectively.
A. $52,000; $163,000. B. $72,000; $193,000. C. $100,000; $241,000. D. $172,000; $352,000. E. $72,000; $163,000.
Some countries prohibit advertising of drugs and medications
Indicate whether the statement is true or false