Describe and compare the three different categories of deceptive marketing practices
What will be an ideal response?
Deceptive pricing includes practices such as falsely advertising factory or wholesale prices or advertising a large price reduction from a phony high retail list price. Deceptive promotion includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock. Deceptive packaging includes exaggerating package contents through subtle design, using misleading labeling, or describing size in misleading terms.
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Which of the following is not one of the three major types of attributes that are useful for understanding the differences between products and services?
A) search attributes B) experience attributes C) credence attributes D) feature attributes
The first step in the CRM process is
A. implementing programs. B. rewarding loyal customers. C. developing CRM programs. D. creating a data warehouse. E. analyzing data.
Specifying constraints, identifying data needed for marketing actions, and determining how to collect data, would all take place during which step of the five-step marketing research approach?
A. develop the research plan B. develop findings C. take marketing actions D. define the problem E. collect relevant information
The two criteria for establishing a particular physical distribution system are:
A) cost of transportation and materials handling. B) service level and cost of carrying inventory. C) cost of transportation and cost of warehousing. D) cost of the system and service level desired. E) cost of warehousing and cost of inventory.