A local hair salon is analyzing its customer data to determine the last time each customer visited the salon, if he or she purchased a hair care product, and how much money the customer spends on the salon's services and products. In essence, it is trying to determine its customers' profit potential so it can target them for marketing efforts. What data analysis tool is the salon using?
A. customer segmentation analysis
B. recency-frequency-monetary analysis
C. demographic value analysis
D. lifetime value analysis
E. predictive modeling
Answer: B
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A. highly differentiated B. centralized C. highly integrated D. mechanistic E. bureaucratic
A storyboard is used to outline the structure of:
A) a radio ad B) a television ad C) an Internet ad D) print ads
Job satisfaction results in stronger ______ and lower levels of ______
A. job involvement; work-life balance. B. motivation; life satisfaction. C. organizational commitment; perceived stress. D. perceived stress; life satisfaction. E. perceived stress; absenteeism.
Product value analysis is an approach to efficiency that studies whether components can be redesigned or made by more efficient methods of production without adversely impacting product performance
Indicate whether the statement is true or false