What is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement?
A. Knowledge system
B. Native advertising
C. Explicit system
D. Reputation system
Answer: B
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Convertible preferred stock allows the stockholder to convert shares of preferred stock into common stock at a specified conversion ratio.
Answer the following statement true (T) or false (F)
Ethical standards are important to the marketing research industry because they help gain the trust of consumers. Without that trust,
A. the cost of research will increase. B. individuals will be less willing to participate in research. C. the cost of research will decrease. D. research results will be suspect. E. companies will cease to do research.
Ultra-Long deodorant's tagline is "Timely strength for the match of life." Ads for the product feature a baseball star saying, "You need extra muscle when your day goes into extra time." These ads appear regularly on television and in print media. At the same time, Ultra-Long runs a sweepstakes contest for its customers. To enter the contest, customers have to fill out a $1-off coupon. Through the use of IMC, Ultra-Long is hoping to primarily create ________ for its new product, which is the combination of many factors, including the name, logo, symbols, design, packaging, and performance of the product.
A. brand repositioning B. brand evangelism C. brand dilution D. brand language E. brand identity
Two general sets of factors moderate the power and discretion of executives. These include:
a. employees and other managers. b. environmental factors and stakeholders. c. external factors and organizational factors. d. leadership factors and market issues.