Answer the following statement(s) true (T) or false (F)
1. Organizational clarity occurs when external stakeholders understand the organization’s culture and brand identity.
2. A company’s intranet is typically used to share policies, newsletters, project information, and benefits information with employees.
3. Few PR professionals use narrative storytelling techniques because studies show that most employees find such tactics impersonal.
4. A company’s social responsibility programs provide opportunities for engaging employees and building a healthy corporate culture.
5. The success or failure of an internal communications program can be measured like any other type of PR campaign.
1. FALSE
2. TRUE
3. FALSE
4. TRUE
5. TRUE
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Taylor was elected president of his pledge class and wants to increase group cohesion. Which of the following strategies will be least effective?
a. Have pledges interview each other to find similarities between them. b. Challenge the active brothers to a friendly competition. c. Make a presentation to the pledges on the benefits of Greek life. d. Have regular meals together.
The principle of primacy-recency has to do with ________
A) the importance of the introduction and the conclusion B) reinforcement and clarification of the message C) audience attention levels during a speech D) all of the above
When giving a speech about recycling,Dolores said, "I took a beer bottle to the recycling center, but they wouldn't take it. They said,‘This is the pint of no return.'" What humorous verbal strategy did Dolores engage in?
a. a pun b. a spoonerism c. a malapropism d. hyperbole
In addition to gender, occupation and ____________ are important influences on language.
a. power b. sexual orientation c. marital status d. self-concept