As a result of recent trends to eliminate affirmative-action programs, proponents of affirmative action are concerned that:
a. The programs will become entitlements rather than measures to remedy past inequalities
b. Proactive recruitment and retention of women and minority workers will cease
c. A more egalitarian work place will naturally evolve showing that there was no need for the legislation in the first place
d. The courts will overturn past rulings and therefore further diminish the effect of anti-discrimination legislation
b. Proactive recruitment and retention of women and minority workers will cease
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Luke is considering the various options available to him to promote an energy-drink, Turbozade, that is seeing decreasing sales volumes after having peaked some time back
Which of the following marketing communications tools should Luke focus marketing efforts on to keep the sales volume up? A) advertising B) direct marketing C) events and experiences D) sales promotions E) publicity
Which of the following is a disadvantage of sales driven approach?
A) It is not suitable for services such as banking. B) It might not deliver long term value to customers. C) The company cannot make profits. D) It uses inexperienced sales personnel.
With a special order decision, relevant qualitative factors include all except
A) the impact of the special order on regular customers. B) the potential of the special order to lead into new sales areas. C) the customer's ability to maintain an ongoing relationship. D) the special order's impact on operating income.
Shares that are repurchased by a corporation are called unissued shares
Indicate whether the statement is true or false