Which of the following best describes the strategy where product variants are developed to appeal to different segments of the market or to satisfy customers' needs for variety?
A) production line strategy
B) product line strategy
C) customer line strategy
D) competitor line strategy
B
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What are the two sources of power discussed in the textbook?
A. legitimate power and coercive power B. conglomerate power and individual power C. expert power and referent power D. organizational power and personal power
In a decentralized organization,
a. all functions are delegated to subunit managers who are closest to the information. b. subunits under the control of a single manager are normally grouped by organizational structure. c. it would be difficult to group geographically related subunits pursuing different missions under the same manager. d. functions such as financing and product/service pricing are typically retained by top management.
Which type of constraint ensures the quality of information in a relational database?
A. Environmental constraint B. Business constraint C. Integrity constraint D. Production constraint
Which of the following companies most likely has a philosophy that elevates customer service to the highest level?
A. a company that would rather have customers go to the customer service department than let salespeople handle complaints B. a company that institutes a no-hassle, no time-limit return policy C. a company that allows items purchased online to be returned within 10 days D. a company whose website shows the product offering, but doesn't allow customers to purchase items online E. a company that allows customers to request a shipping label to return a product