A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer
relationships. This is also called ________.
A) direct marketing
B) integrated marketing
C) competitive marketing
D) the promotion mix
E) target marketing
D
You might also like to view...
Elena, a minor, obtains fruits and vegetables on credit from Fred at Growers’ Market. Later, Elena disaffirms the purchase. She owes Fred
a. ?the goods. b. ?the reasonable value of the goods. c. ?the retail value of the goods. d. ?nothing.
Why is the context in which work-sample tests are administered important?
What will be an ideal response?
The Supreme Court's ruling in McDonald v. Santa Fe Trail Transportation, where an African-American employee and a white employee had stolen property from their employer and the African-American employee was reprimanded but allowed to keep his job while the white employee was fired, showed that:
a. whites are not protected under Title VII of the Civil Rights Act b. while Title VII recognizes whites as a protected class, in practice whites are not protected c. whites are protected under Title VII of the Civil Rights Act d. whites are only protected in cases involving Hispanics e. none of the other choices are correct
The overall goal or function of a system best defines:
A) purpose. B) goal. C) objective. D) scope. E) mission.