Which of these is a successful European store type that has not done well in the United States?
a. warehouse store
b. convenience store
c. superstore
d. hypermarket
Answer: d. hypermarket
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Generally, valuing inventory above cost
A) violates conservatism and is never allowed. B) violates the lower of cost or market rule and is never allowed. C) is acceptable when revenue recognition is not applicable. D) is acceptable only in selected industries and in certain circumstances.
Which of the following is true with regard to problems faced by international researchers?
A) Translation of questionnaires increases research costs and risks of error. B) Erratic purchasing patterns limit data reliability and validity. C) More often than not, cultural differences enrich research findings. D) Diverse markets always yield conflicting data. E) The primary data obtained by international researchers are almost always error prone.
Yeats Corporation's sales in Year 1 were $396,000 and in Year 2 were $380,000. Using Year 1 as the base year, the percent change for Year 2 compared to the base year is:
A. 96% B. 100% C. 4.2% D. ?104% E. ?4.0
According to your text, of all the external factors that affect the marketing environment, which one represents the most significant challenges, as well as the most significant opportunities, for marketing professionals?
A. political B. technological C. sociocultural D. economic E. demographic