The textbook lists five major sociological variables for analyzing your audience. Which of the following is NOT one of them?
A) cultural factors
B) age
C) socio-economic status
D) gender
C
Communication & Mass Media
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Prior to its campaign, 84 Lumber’s brand awareness was ______.
A. very high B. very low C. neutral D. nonexistent
Communication & Mass Media
The __________ level of meaning conveys the feelings and subjective associations a person has for a symbol.
A. connotative B. concrete C. denotative D. abstract
Communication & Mass Media
What percentage of children ages 5 to 7 have a clear understanding of the profit-seeking motives of commercials?
a. 0% b. 10% c. 50% d. 90%
Communication & Mass Media
The first step in developing and executing a campaign is to:
a. define the problem. b. evaluate the impact of the problem on publics and on the organization. c. decide which tactics fit the strategy best and how you will monitor each aspect. d. none of the above
Communication & Mass Media