When PR writers constantly read and hearabout current events in daily newspapers, magazines, radio, TV, and the Internet, what tactic are they using to catch opportunities?
a. Newsjacking
b. Piggybacking
c. Junketing
d. Brainstorming
A
Communication & Mass Media
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Which of the following does not belong to the classical school of management?
a. scientific management b. administrative management c. bureaucratic management d. Theory X and Theory Y e. none of the above
Communication & Mass Media
The style of writing influences this:
A. the overall sound B. the way sound elements are assembled C. audience interest D. both A & B E. both A & C
Communication & Mass Media
When we hand over speaking to another person, it is known as ______.
a. turnover b. turnaround c. turnkey d. turn taking
Communication & Mass Media
"Please." "Excuse me." "Thank you." Can such words really make a difference? Explain how confirming communication and civility really matter
What will be an ideal response?
Communication & Mass Media