__________ are paid television programs that promote a product
a) Direct marketing ads
b) Soft-sell ads
c) Infomercials
d) Product placements
Answer: C
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A speech about ______ is an informative speech that discusses anything you can see or touch
a. procedures b. ideas c. people d. objects
Rita, a PR professional, tells her client, Grayson Enterprises, that a news story about the firm’s recent CSR activities appeared in the local newspaper and had 350,000 impressions. What does this information indicate?
a. The article was positively received by 350,000 people. b. The article was potentially read by 350,000 people c. The article was either seen or read by 350,000 people. d. The article was seen on social media by 350,000 people.
What should you consider when developing creativity to your marketing work?
What will be an ideal response?
Which of the following is NOT cited as a contributing factor to the rapidly changing PR profession?
a. online community management b. multi-tier campaigns c. social media analytics d. content amplification