Richard Petty and John Cacioppo's ________, an influential model of attitude formation and change, describes how consumers make evaluations in both low- and high-involvement circumstances
A) introspective model
B) elaboration likelihood model
C) stimulus-response model
D) associative network memory model
E) expectancy-value model
B
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Which of the following statements is true?
A) The average profiles for profitable high-share and profitable low-share businesses are almost identical. B) A low-share business with above-average customer value is more profitable than a high-share business with below-average customer value. C) A low-share niche business's prices are slightly above the average relative price index of 100. D) Profitable low-share niche businesses tend to have a wide product breadth. E) Profitable low-share niche businesses tend to spend more on advertising relative to the competition.
________ is the knowledge and courtesy of employees and their ability to convey trust and confidence.
A. Assurance B. Empathy C. Responsiveness D. Tangibility E. Reliability
Return on assets will likely differ across firms and across time. Three elements of risk that will help explain these differences are ________________________________________, cyclicality of sales and stage and length of product life cycle
Fill in the blank(s) with correct word
A SWOT analysis would most likely be used during which component of the marketing planning process?
A) establishing marketing objectives B) finalizing the business plan C) conducting a marketing audit D) creating the marketing mix E) monitoring performance