What is distribution intensity? What are the levels of distribution intensity?
What will be an ideal response?
Answer:
How extensively or widely the product is distributed
Intensive: Form of distribution aimed at having a product available in every outlet. Achieve mass market selling. Convenience goods. # intermediaries: Many.
Selective: Form of distribution achieved by screening dealers to eliminate all but a few in any single area. Work w/ selected intermediaries. Shopping and some specialty goods. # intermediaries: Several.
Exclusive: Form of distribution that established one or few dealers w/in a given area. Work w/ single intermediary. Specialty goods and industrial equipment. # intermediaries: one.
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Answer the following statement true (T) or false (F)
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Indicate whether the statement is true or false
Describe what type of information a company can gain from a positioning map.
What will be an ideal response?
____________________ parties are conditionally liable for payment of negotiable instruments
Fill in the blank(s) with correct word